Branding a Mile High: 5280 Produce
Stagecoaches and ox-drawn wagons brought produce into Denver long before grocery stores and highways. Denargo Market was built in 1939 by the Growers’ Market Association as a response to high produce prices and a lack of convenient distribution. The market flourished as it provided access to the railroad, 504 growers’ stalls, an administration building, a refrigeration plant, a restaurant and even a barber shop. In addition to stabilizing produce prices, Denargo Market offered employment to many first-generation American immigrants, mostly Italians.
5280 Produce co-founders Mike Martelli and Brad Jester worked many years for Federal Fruit and Produce. Headquartered in Denargo Market, Martelli and Jester learned the industry from Mike Martelli, Sr., then COO of Federal. After that, they utilized their experience in the fruit and produce industry and opened 5280 Produce in 2013.
5280 Produce has experienced significant growth since its founding and Broz is proud to be a continued part of their success.